AI in export – from inspiration to action

AI is no longer something that is coming. It is already here. 

If you stand still, the market moves. That's why AI is not about technology – but about creating better decisions, stronger relationships and more value. 

Businesses, customers, distributors and competitors are increasingly using AI to create insights, streamline processes, find new customers and make faster decisions. So the question is no longer whether AI will impact your business – but where, how and how quickly. 

It's not about using AI for everything. 

It's about knowing: 

• Where AI adds value to your business 

• Where to start 

• Which tasks can be solved better or faster? 

• How AI can support exports, sales and partner work 

• How to avoid standing still while the market moves 

You don't have to be an expert. But it has become a must to know what the possibilities are – and how they can be translated into action. 

NOTE: Do you want to play along the way? Feel free to bring your laptop. 

Programme 

08.30 – Morning coffee, networking and round table 

We start the day with coffee and breakfast bread. 

Brief introduction around the table: 

• Who are you? 

• What do you work on? 

• What do you hope to take away from this morning? 

We set the stage for the coming hours: 

How can AI and digitalization support exports, create new customers and strengthen work with partners and distributors?  

08.50 – How will digitalization and AI become a lead engine? 

Business case by Carsten Filsø, Baron 

How can digital tools, AI and B2B platforms create new customers and support exports? 

Carsten shares experiences from Baron's journey: 

• From visibility to concrete leads. 

• How customers find you – before you find them. 

• How a digital presence can act as a lead generation engine. 

• How digital tools support the sales process. 

• How digitalization can be an active tool in the partner and distributor strategy. 

• Experiences, results and learning along the way. 

Dialogue and questions. 

09.35 – AI in export – where does it provide value? 

By Rikke Boel Olesen, Business Center South Jutland 

We look at how AI can support: 

• Market selection 

• Customer Insights 

• Segmentation 

• Value proposition 

• Lead generation 

• Sales processes 

• Partner and distributor search 

• Preparing customer meetings 

• Research and market insight 

The focus is on practical application – not theory. 

10.15 – Coffee and networking 

10.30 – Now we play – and share examples 

Please bring your laptop. 

We work with specific AI prompts and test the possibilities at your own company if you want. 

Examples: 

✓ Who are my ideal customers in Germany? 

✓ Which industries and segments should I focus on? 

✓ How do I find relevant partners and distributors? 

✓ How can I strengthen my digital visibility? 

✓ How can AI support my sales process? 

✓ How can AI help me prepare for customer meetings? 

We share experiences, insights and surprises along the way. 

11:00 – What are we taking home? 

Joint collection: 

• What surprised you? 

• What opportunities do you see? 

• What do you want to try first? 

• What is your next step? 

Brief information about: 

• Export subsidies September 2026 

• Upcoming activities 

• Opportunities for sparring 

11.30 – Sandwich and continued networking 

You go home with 

✔ Inspiration from other companies 

✔ Concrete AI prompts 

✔ New relationships and sparring 

✔ Input for your export efforts 

✔ Ideas you can implement immediately 

✔ Insight into how AI and digitalization can become an engine for new customers and stronger partnerships 

It's not about replacing people with AI. It's about making skilled people even more skilled.

Practical information:

Registration deadline: August 31, 2026, 12:00 PM

🕒 2 September 2026 at 08:30 – 11:30 

📍 Address: Ellegårdvej 36, 6400 Sonderborg 

Price: Free